Google and Samsung are continuing their joint promotion marketing campaign with a 3D anamorphic billboard in Instances Sq. that highlights the Galaxy Z Flip 4, Google Assistant, and YouTube New music with the support of Ludacris.
A 3D anamorphic billboard enables written content to soar out at you. Google is using one particular in the legendary NYC spot to keep on an marketing marketing campaign that shows Assistant on the Flip 4.
Specifically, the Flip 4 is in its 90-diploma “Flex mode” configuration that functions as a stand. A dog (from the Ludacris album Phrase of Mouf) tries to get a image with a normal cell phone which is just becoming propped up at an angle, but fails. This is not the to start with time that actual physical capability has been emphasized with animals.
The musician then enters the scene and suggests “Hey Google, perform Stand Up by Ludacris,” which is the music made use of in an previously advert. This launches YouTube Audio, though “take a selfie” is the upcoming command and we see palms-free shots getting taken, like. There are then a handful of demos that highlight the 3D mother nature of the billboard.
“The new way to selfie. Just like that” is the tagline with a link to Samsung.com/GalaxyZFlip4.
It is a really eye-catching promo that was developed in partnership with style studio CEKAI and Universal New music Group. The 3D billboard with Google’s advert is positioned in Broadway amongst 40th and 45th Avenue on the sides of the New York Marriott Marquis.
“I’m honored to lover with Google and Samsung and proud they’ve picked Stand Up as the campaign’s showcased music, specifically since 2023 marks 20 years considering that its release. Whether I’m meeting supporters or having photographs with my relatives and mates, my days are stuffed with up near and personalized shots, so currently being in a position to use the Google Assistant to take a arms-totally free selfie on the Galaxy Z Flip 4 will aid me capture even additional reminiscences. With New York Metropolis becoming 1 of the largest phases in the globe, I’m fired up to carry this progressive know-how to daily life in a boundary-breaking billboard in the coronary heart of Times Square.”
—Ludacris
Just final month, Google and Ludacris partnered on the 3rd Yearly Black-Owned Friday marketing campaign.
“People enjoy Google and Samsung solutions simply because they are crafted to foster a earth of creation. That’s why we’ve place the innovation that supports self-expression at the middle of this marketing campaign. It is also why we’re thrilled to seize the spirit and pleasure our product or service delivers to each day life in our most the latest OOH activation. Over the several years, our partnership with Samsung has set the bar on experimentation and creative imagination, and we’re incredibly energized to display the most current iteration of that with our new billboard showcasing Ludacris and Google’s potent software program crafted to open up up new options for self-expression.”
—Adrienne Lofton, Vice President, World wide Brand name Advertising, Google
FTC: We use earnings earning vehicle affiliate inbound links. More.
