The following is a free of charge preview from previous week’s Command Line, my new weekly publication about the tech industry’s inside conversation:
It’s a problem I’ve been posing in conversations around the past week. Based on my checks with individuals who would know, Musk doesn’t surface to be jogging a official research yet. And provided his propensity to
lie go again on his phrase, he may well not try to find an individual. The subject is sophisticated by his indicating that, even after getting a CEO, he will however operate the “software & servers teams.” That is generally the entire business.
For what it is well worth, I do think Musk will sooner or later locate a CEO, not only since he told his Twitter investors he would but due to the fact it’s the rational point for him to do. Underneath are the names that have been floated to me as fantastic candidates ought to Musk really hand over the reins of Twitter. (I’m not which includes the obvious customers of Musk’s changeover group that aided him in the early times of the takeover — specifically David Sacks, Jason Calacanis, and Sriram Krishnan — because my examine is that they are not in a placement to acquire the work if asked.)
Sheryl Sandberg, ex-Meta COO
Professionals: This pick is maybe the most evident option, in particular if Musk does what he claims and proceeds to direct engineering at Twitter right after naming a new CEO. Sandberg has the rep with advertisers and connections that Musk needs to start out fixing Twitter’s spiraling business enterprise. And she’s a totally free agent right after leaving Meta final 12 months.
Drawbacks: Musk is no lover of Facebook, and I do not consider they would get alongside. Sandberg also appears to be delighted concentrating on her philanthropy and family members lifetime these days.
Emmett Shear, co-founder and CEO of Twitch
Pros: Whilst Shear was not on my shortlist of probable names till I begun inquiring close to, I’m coming all around to the plan. As the co-founder and present head of Twitch, he has effectively sold a social media corporation to a tech giant and has the knowledge Musk wants for his program to change Twitter into a lot more of a online video platform for creators. As well as, I’ve been hearing that the Twitch org is in disarray as of late.
Negatives: He has not led a general public organization, and Musk options to carry Twitter again out to the public marketplaces in a number of decades. And Twitch has been not able to productively extend outside of its main niche of gamer livestreams.
Vanessa Pappas, TikTok COO
Professionals: She has the experience Musk demands, getting initially assisted stand up YouTube’s early creator plan and extra not long ago as the COO of TikTok. I have also read whispers that she may well be setting up an exit from TikTok / ByteDance sometime this year.
Con: If Musk is mostly wanting for somebody that the significant advertisers know to lead Twitter, she wouldn’t be the prime choice because her concentration has predominantly been on product and creators.
Jim Lanzone, CEO of Yahoo
Pros: Lanzone’s qualifications is extra in media and advertising and marketing, apart from his quick stint as CEO of Tinder. He is now leading Yahoo but may bounce for the suitable chance. He has the connections with the advertising local community and functions experience that Musk could use and the constitution to offer with Musk’s antics.
Con: Unclear if he would want to operate for Musk and just take on the headache that is Twitter correct now.
Kevin Systrom, Instagram co-founder
Pros: In terms of pedigree and merchandise chops, the Instagram co-founder and previous CEO is unquestionably a prime decide on. He has been quiet due to the fact he left Instagram / Facebook in 2018 right after clashing with Mark Zuckerberg, although he showed his desire in the TikTok design of social media — disentangling in-feed tips from someone’s social graph — on Lex Fridman’s podcast previous calendar year. That’s particularly what Musk wishes Twitter to concentrate on, much too.
Downsides: He has already worked for an opinionated founder / CEO, manufactured a good deal of dollars, and probably doesn’t want to do it all once more. Also does not have the diploma of clout with the marketing neighborhood that Musk is probably seeking for.
Honorable mentions floated to me: Adam Bain, Susan Wojcicki, Sarah Friar, Kayvon Beykpour, and Kevin Weil. Am I missing everyone else? Let me know…