Morphe Cosmetics is closing all U.S. retail outlets. Staff say they had been remaining in the dim for months

Morphe Cosmetics, a makeup brand name when synonymous with YouTube magnificence society, verified Thursday it was shutting down all its U.S. outlets — a move that shocked its staff members, outraged customers and still left some professionals questioning the brand’s long run.

The information comes following a handful of the company’s personnel took to TikTok about the vacations to simply call out the company’s absence of transparency during the layoffs, with lots of utilizing the hashtag “#justiceformorpheretailemployees.” Viewers speedily responded in assistance, blasting the brand name for allegedly leaving its staff in the dark whilst stores ran out of inventory.

Some elegance experts reported the information was not stunning, provided that the corporation experienced reportedly knowledgeable many years of economical and authorized problems, and reputational injury. The brand’s procedure of personnel throughout the shutdown could further harm its standing among the Era Z buyers, who have previously shown their aversion towards Morphe.

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